Meta unveiled Muse for Small Business, connecting its AI agent to software and accounts used by business owners. The launch extends Muse beyond its consumer app as Mark Zuckerberg pursues business opportunities in artificial intelligence.
The service can connect to tools from Asana, Zoom, Intuit, Box, Canva and Salesforce’s Slack. Meta also says the agent can link to advertising accounts and professional Instagram and Facebook profiles.
Muse For Small Business Connects Existing Tools
According to CNBC’s launch report, pricing matches the existing Muse app. Access is free within usage limits, with subscription options beyond those limits.
The report does not give a specific subscription price or quantify those limits. Meta’s announcement describes the service as helping businesses complete work using tools they already have.
“Small businesses have been growing on our apps for nearly two decades.”
In the same post, Meta said those businesses were short on hours rather than ideas. Muse for Small Business is the company’s proposed response to that constraint.
For related reading on the demands of ownership, coverage of small business sacrifices examines how owners create time as their companies stabilize.
A Broader Enterprise Platform Is Planned
The Muse for Small Business announcement followed Meta’s separate plan for a new enterprise platform. The company hired MongoDB CEO CJ Desai to run that effort, CNBC reported.
That planned platform will include a Muse agent, a business agent and a coding tool. The platform announcement and the small-business service are separate parts of Meta’s business push.
CNBC described the expansion as a challenge to OpenAI and Anthropic in the enterprise market. Meta’s latest announcement coincided with OpenAI’s developer day.
Related coverage of AI coding agents explores another founder’s assessment of how such tools change software development.
Zuckerberg Puts Muse At The Center
Zuckerberg described Muse as the “centerpiece” of his AI strategy at Meta Connect last week. The company has long relied on digital advertising for almost all its revenue, CNBC noted.
The report said Meta paid billions of dollars last year to recruit leading AI talent. Scale AI founder Alexandr Wang is leading the company’s effort.
Wang’s group began launching models in the Muse Spark family in April. The Muse app rolled out on Sept. 8 and reached the top of Apple’s App Store, surpassing ChatGPT.
Evercore’s Mark Mahaney told CNBC he expects Muse to reach 100 million users within six to 12 months. That figure is an analyst forecast, rather than a reported current user count.
Meta Points To Its Existing Business Audience
Meta says 200 million small businesses are on Facebook. Muse for Small Business builds on that existing presence and connections to the company’s business accounts.
Meta’s stock was up 25% in September, according to CNBC’s report. It had also sold off during the past two trading days described in the article.
Related coverage of small business hiring examines a separate report on employment among smaller companies.
Meta promotes Muse for Small Business as a way to pursue goals such as finding customers. Those are company claims about the agent’s intended role, rather than guarantees of business results.