Gina Gindorf and Geoffroy Farrugia, co-founders of Loya, joined The Michael Peres Podcast to outline how a payments-embedded cashback model can strengthen customer retention. The discussion covered Loya’s approach—5% instant cashback redeemable only at the originating merchant—as a simple alternative to points and tiers, why retention can outperform acquisition for sustainable growth, and how complementary creative and technical leadership supports product execution. Gindorf and Farrugia also reflected on leaving corporate paths, dividing roles, and building a shared operating rhythm as first-time co-founders.
About Gina Gindorf
Gina Gindorf is a marketing/PR and business administration professional focused on consumer behavior and loyalty design. She co-founded Loya to streamline rewards for repeat customers based on clear incentives rather than complex point systems.
About Geoffroy Farrugia
Geoffroy Farrugia is a fintech and payments operator with experience building transaction platforms, including leadership on a government-backed system in Monaco. He co-founded Loya and leads technical and operational development.
About Michael Peres
Michael Peres is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, presented in a concise, journalistic format.
This article was originally published at: https://hexaprwire.com/gina-gindorf-and-geoffroy-farrugia-join-the-michael-peres-podcast-to-redefine-loyalty-with-payments/