Live Nation is backing Creator Nation, a startup led by co-founders Alexis and Scott Fisher to support creator businesses. The new firm plans acquisitions while offering services spanning content, commerce, brand partnerships and live experiences.
Creator Nation will work with management firms, brands, marketers and creators. Its founders say the aim is to provide resources that smaller management businesses lacked when they built their own companies.
Creator Nation Plans Acquisitions And Support
According to The Hollywood Reporter, Live Nation will provide financial and logistical support. The report identifies live experiences as an important growth area for the venture.
Alexis Fisher founded Timeline Management, which Live Nation acquired in 2024. Scott Fisher founded Select Management Group, which sold to Propagate.
Scott Fisher told the publication that both founders began with few resources. Creator Nation plans to acquire management firms and adjacent businesses while helping those companies operate more smoothly.
Fisher said the services should allow companies to think longer term. The acquisition plans are intentions described by the founders, rather than completed purchases named in the report.
Related coverage of founder-led business strategies examines other companies’ differing approaches to growth and profitability.
Moving Creator Relationships Into Live Experiences
Alexis Fisher emphasized taking digital relationships into in-person events. Examples included brand partnerships, meet-and-greets and touring, according to The Hollywood Reporter interview.
Fisher said Live Nation could help combine digital and traditional opportunities. That approach is intended to demonstrate that creators operate businesses beyond their follower counts.
Michael Rapino, Live Nation’s president and CEO, said creators increasingly build careers resembling wider entertainment businesses. Rapino cited opportunities across content, live events, brands and commerce.
Creator Nation’s founders also want creators to build businesses that rely less on algorithms. Scott Fisher described moving from passive viewers toward fans who attend events and make repeat purchases.
Services Without Exclusive Management
Alexis Fisher compared Creator Nation’s services to a restaurant menu. Creators and management companies would select the resources they need at different stages.
“We don’t have to exclusively manage talent in order to help them build a live experience.”
Fisher also said management companies could use those resources without an exclusive brand-partnership relationship. The proposed model therefore includes services beyond directly managing a creator’s entire career.
For related reading on tools aimed at creators, coverage of OpenAI’s creator products division examines a separate company’s product leadership plans.
Founders Bring Brand And Stage Experience
At Select, Scott Fisher helped launch Hairitage by Mindy McKnight and Sacheu by Sarah Cheung. Fisher also produced The Secret Lives of Mormon Wives, according to the report.
At Timeline, Alexis Fisher brought the Dallas Cowboys Cheerleaders, The Secret Lives of Mormon Wives cast and Gracie’s Corner to the stage. Those examples describe the founders’ previous work.
Creator Nation expects to serve creators at different career stages, Scott Fisher said. Fisher identified top YouTubers and creators with substantial businesses in narrower niches as possible clients.
Related coverage of small business ownership explores the demands of building and stabilizing a company.
Scott Fisher said creators should be able to use different services at different times. The venture’s stated plan combines that flexible support with acquisitions and Live Nation’s financial and logistical backing.